Coca-Cola Australia brings Christmas Truck Tour to Australia
Soft drinks giant Coca-Cola Australia has launched yesterday its new ‘It Feels Good to Give’ Christmas campaign with the Salvation Army. The arrival of the iconic Coca-Cola Christmas Truck is a first in Australia.
The holiday campaign aims to create a memorable connection with Coke at Christmas, via brand experiences and emotive content, in moments when families are coming together to celebrate.
“We’re thrilled to launch our new festive campaign with The Salvation Army this year that truly benefits communities in need and reminds us just how good it feels to give back. The fact that this will be supported by the magic of the legendary Coca-Cola Christmas Truck coming to Australia for the first time makes it even more special,” said Jacqui O’Donnell, marketing manager at Coca-Cola Australia.
“While Coca-Cola has long been associated with the festive season and the joy it brings in the Northern Hemisphere, we are delighted to introduce it here with a uniquely Australian Christmas flavour. We hope Australians will come along to enjoy the experience and help us spread the festive spirit.”
The Coca-Cola Christmas Truck Tour departed yesterday. ARIA award-winning Australian singer, songwriter and actress Samantha Jade was on hand during its send off. The 20 metre long truck was decorated with more than 65,000 festive lights to deliver ‘surprise and delight’ moments at local events, including a concert and even an open-air cinema in the Outback. Setting off from Sydney’s Manly Beach, it will bring festive cheer to regional destinations around Australia, including Mt Isa, Townsville and Tamworth.
Supporting this, the multimillion dollar integrated marketing campaign will feature TV, online video, out-of-home, cinema, PR, social engagement, as well as point of sale shopper marketing. Aiming to inspire Australians around the country through all touchpoints, Coca-Cola will show the joy of giving while benefiting communities in need and sharing the festive spirit.
As part of the Coca-Cola Christmas Truck Tour, the brand will also gift each region lasting legacy items for their town, from lighting and sound equipment for a community music hall, to a reusable outdoor cinema for remote far north Queensland. The truck will finish the tour at Woolworths Carols in the Domain in Sydney.