Woolworths prepares for silly season
Woolworths has launched its 2017 Christmas campaign called ‘Share the spirit of Christmas’. It features Australian families from all walks of life coming together to enjoy and share the magic of the season over food.
‘Share the spirit of Christmas’ is an integrated marketing campaign that puts the spotlight on great local produce and features Australian summer and Christmas favourites including pavlovas, cherries, mangoes, puddings, ham and more.
“We know what really lies at the heart of Christmas in Australia is our customers gathering with their families and friends and sharing a meal together,” said Woolworths director of Marketing, Andrew Hicks.
“From Christmas recipes passed down over generations, firing up the barbecue with mates, through to the kids leaving out snacks for Santa and his reindeers, we understand the role food plays in creating that Christmas feeling.That’s why this Christmas we’ll be focused on making it easy for Australians to truly enjoy the season and help them share the spirit of Christmas with their friends and family.”
The ‘Share the spirit of Christmas’ campaign will be supported across multi-channels including TV, digital, radio, in-store, catalogue, outdoor and more.