Kombucha brand, Remedy, has launched a new flavour, Cherry Plum, as the latest move in their mission to give retail drinks fridges a makeover and offer consumers more real, healthy options.
The new flavour pairs luscious sweet red cherry and native Aussie Kakadu plum to craft a live cultured, naturally low in sugar drink that is fruity, floral and refreshing.
Emmet Condon, co-founder of Remedy Kombucha, said the company is obsessed with making real, traditional, healthy drinks more accessible to consumers.
“We’re really proud to make drinks that are not only really healthy but also really tasty. New flavours not only excite our existing loyal Remedy drinkers, but they also offer a way to reach new consumers. We find trial is the best way to convert consumers into kombucha drinkers. We want as many people as possible to be able to enjoy a Remedy as an alternative to all the sugary and fake-healthy drinks out there,” Condon said.
“Our drinks are healthy not only because they are naturally free from sugar, but also because they are full of goodness. We are also super excited to be using a native Australian ingredient with Kakadu plum. We’ve been wanting to add native ingredients into the mix since we started out.”
Remedy Kombucha is made following a traditional fermenting process, involving sweet tea and a live culture known as SCOBY (symbiotic community of bacteria and yeast). Like its siblings in the Remedy range, the new flavour naturally contains no sugar, backed by an official tick of approval from I Quit Sugar. It is also packed with live cultures and organic acids (aka short chain fatty acids) that are good for gut health and overall wellbeing.
Cherry Plum is 100 per cent certified organic, vegan, gluten-free, fructose-free, and paleo friendly. The Remedy Kombucha brand in Australia will be supported by a national integrated campaign across print and digital advertising, as well as social media.
Remedy Kombucha Cherry Plum is sold at RRP A$4.50 (330ml glass bottle) and A$8.75 (750ml glass bottle) in independent supermarkets, health food stores, grocers, cafes, restaurants, bars, yoga studios and gyms.
