Kellogg’s Australia has launched today its limited edition Norman Rockwell Christmas Corn Flakes box, exclusively available at Coles supermarkets nationwide.
Ahead of the most wonderful time of the year, Australians can now own a piece of pop-culture history for the price of a coffee.
In 1954, Kellogg’s partnered with Leo Burnett and Norman Rockwell to create a series of six portraits for its Corn Flakes packaging. They designed an illustration of post-WWII prosperity; six portraits of children free to enjoy their Corn Flakes as well as the legendary Santa Claus portrait.
“Christmas tends to make us feel a bit nostalgic, so this year we’ve partnered with Coles to bring a pop-culture classic to Australia through a Christmas Corn Flakes box. We hope the retro Norman Rockwell artwork will bring some holiday cheer to the many Aussie families who will be baking, cooking or simply enjoying a bowl of Corn Flakes and milk during the Christmas season,” said Andrew Kavadas, Coles’ national business manager from Kellogg Australia.
A prolific artist during the 1950s, Norman Rockwell created numerous influential paintings that impacted the art world including ‘The Thanksgiving Picture’ and ‘Freedom of Speech’. Today, Norman Rockwell’s pieces have continued to be highly sought after by art collectors and museums with his artworks sold at a premium price – including ‘Saving Grace’ – which sold for $46 million at Sotheby’s in 2013.
The limited edition Norman Rockwell Corn Flakes box (725g) will be available exclusively at Coles supermarkets nationwide from 27 November for $4.00.
