The Wilderness Society, Moo Brew create Giant Lobster Ale

Can in the WildThe Wilderness Society has teamed up with Moo Brew and created the new Giant Lobster Ale, a strictly limited alt ale.

The new product was inspired by reports years ago, when The Tasmanian Giant Freshwater Lobster (the world’s largest freshwater invertebrate) helped bushmen open beers with its powerful pincers.

After decades of poaching, and with its northwest Tasmanian mountain stream habitat under threat from mining pollution and habitat loss, the Giant Freshwater Lobster faces extinction.

Local brewing company Moo Brew (the brewing arm of MONA) provided their expertise and ingredients to make this beer a reality. But it was a successful crowdfunder campaign supported by members and supporters of The Wilderness Society that brought the beer to market.

Giant Lobster Ale is a rare old style cool fermented ‘Alt Ale’. Well-balanced, easy drinking at 4.5% ABV. A touch of bitterness, toasty aroma. Clear copper-coloured, like the tannin-stained waters it calls home.

The campaign has already cleared its first hurdle, convincing Federal Environment minister Josh Frydenberg to sign the Giant Freshwater Lobster Recovery Plan. All profits from the beer sales will help keep the pressure on the Tasmanian Government until this gentle giant’s home is protected by law. The limited edition Giant Lobster Ale is available exclusively through Beer Cartel until stocks run out.


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