Managing director, Australian Beverages, Peter McLoughlin said the additional ranging would help bring it into reach for thousands of additional consumers.
“This is a good decision by Woolworths, and is a reflection of Mount Franklin’s market strength,” McLoughlin said. “Last month we launched Mount Franklin Lightly Sparkling in a 250mL can, and it’s great to see our major retailers picking it up so fast. We’re looking forward to a great summer with Mount Franklin.”
The new Mount Franklin products at Woolies are Mount Franklin Lightly Sparkling Lime 4x250mL and Mount Franklin Lightly Sparkling Mango 4x250mL. The products were first made available nationwide in October 2017 and will be stocked in Woolworths from January 2018.