Endeavour Drinks announces new boss

Steve DonohueEndeavour Drinks has announced Steve Donohue will move from Woolworths to the beverage company as the new managing director effective from April 2018.

He is currently the director of Buying and Merchandising for Woolworths. Donohue will replace current Endeavour Drinks managing director Martin Smith, who will retire at the end of the financial year.

“We are pleased to announce Steve as the new Managing Director of Endeavour Drinks. Steve rejoins our drinks team after spending the last five years rebuilding our Buying and Merchandising capabilities, first with Countdown in New Zealand and more recently in his role with Woolworths Supermarkets in Australia,” Brad Banducci, Woolworths Group CEO said. “He’s been instrumental in delivering our Woolworths Supermarkets pricing and range strategy as well as transforming our supplier engagement program.”

Prior to joining Woolworths, Donohue held a broad range of roles within the Woolworths Group drinks business, starting as a store manager in Dan Murphy’s when he was just 19 years old and progressing into senior Buying, Merchandising and Marketing roles in Dan Murphy’s, BWS and the broader drinks business.

Endeavour Drinks includes Australia’s leading retail liquor brands, Dan Murphy’s and BWS, as well as Cellarmasters, Langton’s and Pinnacle Drinks.

“I would like to thank Smith for his significant contribution to Endeavour Drinks. He and the Endeavour Drinks team have helped build the leading business we have today,” Banducci added.

Smith will remain with Endeavour Drinks until 30th June, working with Donohue as he transitions into his new role.


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