Blackmores takes wellbeing to tennis court
Vitamins company Blackmores has announced they are taking wellbeing from Centre Court to the homes of thousands of Australian households, as it marks its third consecutive sponsorship year at the 2018 Australian Open.
During the Australian Open, Blackmores is encouraging Australians to be inspired by the world’s best tennis champions and take control of their own wellbeing, through the online Blackmores Wellbeing Check, which provides a personalised health summary to help kickstart health goals.
“Tennis players provide great inspiration for leading a life of true wellbeing,” said Marc Sophoulis, head coach at Melbourne International Tennis School (MITS).
“Australians can adopt skills demonstrated by the world’s best tennis players and premium athletes alike, in order to achieve peak wellbeing in their day to day lives – exercise routines, nutrition plans, healthy eating and mindfulness for strength of mind.”
Blackmores managing director, Australia and NZ, David Fenlon said, Blackmores partnership with what undoubtedly is one of the premium sporting events in the country, continues to align with our ‘Be a Well Being’ philosophy.
“Our holistic approach to maintaining optimal wellbeing is in a similar vein to the way professional athletes proactively maintain peak performance. The wealth of knowledge these fitness experts have in their fields can be tactically applied to anyone’s own personal mindset. This is why initiatives, such as the Blackmores Wellbeing Check can be so beneficial, as it helps users to understand and drive their own personal health and wellbeing goals,” Fenlon said.
The Blackmores Wellbeing Check is an online interactive questionnaire providing consumers with a personalised health summary of their overall wellbeing. 10 key questions, which focus on physical, mental and emotional wellbeing, helps to uncover a holistic view of their health and inspire consumers to start their own journey to wellbeing.
Blackmores is hosting a team of sporting, health and media personalities at the Australian Open. The 2018 tournament kicked off in Melbourn last 15 January.