David Jones has announced Melbourne will be home to the first standalone David Jones Food store when it unveils its premium convenience format in the luxury Capitol Grand South Yarra development in 2019.
The retail giant said in a statement the circa 500sqm David Jones Food store will have prime position in the sought after Capitol Grand retail precinct on Chapel Street, and will deliver a premium retail food offering, with an emphasis on convenience and quality to suit the discerning local customer.
The new David Jones Food concept debuting at Capitol Grand will focus purely on food retail; delivering the best fresh food and a carefully curated grocery and wine offering representing the best of Australia and the world.
“We know that when it comes to food our customers want us to provide provenance, freshness and convenience but also that our offering needs to be accessible to their busy lives. We are excited to bring our new world-class food concept to their doorstep in the heart of South Yarra as part of this exciting new development,” said David Jones chief executive officer David Thomas.
“Melbourne’s Capitol Grand will be the perfect home for David Jones Food with a natural brand alignment and a shared vision to provide a world class experience to our customers. The calibre and location of the Capitol Grand development enables us to deliver our new format in an outstanding position and we are confident the new David Jones Food proposition, will resonate strongly with the local customer delivering a new level of food quality and experience to the area.”
The retail giant said in a statement the new store format store is designed to cater to the busy lifestyles of the area’s residents, with an emphasis on fresh premium produce including pre-packed meat and seafood, and a comprehensive convenience selection comprised of pre-prepared vegetables, salads and fruit as well as innovative, restaurant-quality ready meals.
The majority of product, including 90 per cent of the store’s fresh offering, will be under the department store’s own new premium David Jones Food label which launched earlier this year and delivers best-in-class products across a range of categories.
Also included under the David Jones Food brand are grocery products ranging from ice cream and confectionery to stir fry sauces and herbs and spices. These will be complemented by a curated range of the best brands, many of which are exclusive to David Jones. The opening of David Jones Food at Capitol Grand South Yarra will create approximately 30 new roles including specialist food roles across a range of food categories.
The standalone food store at Capitol Grand is the latest concept to be announced as part of David Jones’ roll out of its premium food offering, which started with the opening of a flagship Food Hall at its Bondi Junction store and the launch of its own premium food brand, David Jones Food in August 2017. Last October it unveiled its first smaller David Jones Food concept at Wollongong and announced it will open a similar food retail concept in Malvern in March. The next phase of David Jones’ food plans is to open several standalone food stores in the coming years.