The infant formula maker said in a statement all three stages of Bubs Advanced Plus+ Goat Milk Infant Formula will be available at some Woolies stores.
“Woolworths commitment to partner with genuine Australian producers, and respond to the rising demand and awareness of the digestive and nutritional benefits of goat dairy, including infant formula, should be commended,” Bubs Australia chief executive officer, Nicholas Simms said.
“Bubs pathway to provenance through its strategic acquisition of Nulac Foods to become Australia’s only vertically integrated producer of goat milk infant formula guarantees sustainable supply and control over our key base ingredient and capacity to meet growing future demand, which is a key differentiator for Bubs versus other offerings in the market.
“Goat dairy and infant formula is experiencing rapid growth domestically and overseas. Woolworths ranging of Bubs Australian made goat milk infant formula will only further enhance the appeal to consumers both in Australia and internationally in China and South East Asia.”
Woolworths is one of Australia’s largest supermarket chain and Bubs will be ranged in selected stores targeting consumers in key metropolitan areas with high penetration of infant formula customers. Bubs Advanced Plus+ Goat Milk Infant Formula is expected on-shelf in April.