East 9th Brewing has decided to trademark its latest project, Doss Blockos The Colour Of Beer, the first liquor that is officially the colour of … well, beer!
The liquor company said in a statement it compares it to the likes of Cadbury’s purple and ANZ’s blue with their creation of an official colour of beer.
“Well who knows what this might mean for the beer industry,” Stephen Wools, owner of East 9th Brewing said. “Maybe Heineken, VB or XXXX Gold will have to tweak the colour of their liquid to avoid any trademark infringements. They might own the taps pouring their beer but we own the colour of their beer!”
In order to find the official colour of beer, the East 9th Brewing team has collaborated with Australian street art legends, Ironlak. The latter provides millions of spray-cans and art supplies to the world’s best graffiti and fine artists each year.
“The can design of the new Doss Blockos The Colour of Beer imitates the iconic Ironlak spray-can design,” Benjamin Cairns, senior manager of East 9th Brewing explained. “Ironlak is simultaneously releasing the spray-paint can across the globe known as Ironlak’s ‘Doss Blockos The Colour Of Beer’. It’s been matched as closely as possible to the colour of the actual beer.”
East 9th also worked with one of the world’s biggest names in street art- Sofles, to tag the can (he tagged the word ‘BEER’ hundreds of times before we found one that would work!) Doss Blockos The Colour of Beer Unlimited Pale Ale was created to be the ultimate session beer (with
flavour)… which was how it became known as ‘unlimited’!
“It’s the type of beer that the East 9th Team love to drink- it’s generous on the tropical notes (delivered by a combination of three hop varieties), without being too heavy on the bitterness,” Cairns said.
Doss Blockos The Colour of Beer is available at all bars and independent retailers for RRP 330ml per 4 can pack, $16.99. While Doss Blockos The Colour Of Beer spray-paint is available at Ironlak stockists across the USA, Europe, Asia and Australia.
