Nestlé relaunches Nescafé Gold
Nestlé has relaunched Nescafé Gold. The new soluble blend includes micrograins of Arabica coffee ground 10 times finer than ordinary ground coffee. These tiny grains enhance the hidden taste and aroma of the Gold Blend.
“Nescafé is the world’s leading and preferred coffee brand. After 80 years touching people’s lives every day, we continue to share our passion and craft for making great coffee. The relaunch of Nescafé Gold underlines [the company’s] commitment to developing the coffee business and our leading brands around the world,” said Carsten Fredholm, Nestlé head of Beverage Strategic Business Unit.
The multinational giant said in a statement Nescafé Gold was completely reinvented with a new formulation, packaging and communication. The new coffee product range also includes a FairTrade organic version. Nestlé said care and attention was taken at every step of the process – from the selection of the cherry beans, the roasting, the grinding and the preparation – to ensure a premium coffee experience in every cup. The new Nescafé Gold was first introduced in the UK and will be rolled-out in Europe and across the world.