One of our favourite April Fools!
Pringles has announced recently the ICO (initial coin offering) of Pringcoin, a chip-centric currency and trading platform that helps chip eaters across the country monetise on their flavour creations.
“This coin offering and Pringcoin platform will forever change the way that Australians create, share and monetise their snacks,” Pringcoin CEO Bruce Bentley said.
“Nobody in the world has managed to create a real-time, on-demand map of a nation’s flavour trends, until now. We passionately believe this is a game changer that will not only shine light on local trends, but also open our eyes up to chip favourites and flavours from around the world.”
The snack company said in a statement the past three months of the new year has been a tumultuous, roller coaster ride for crypto investors across the country. The meteoric rise of currencies like Bitcoin, Ethereum, Ripple, Cardano and Neo in 2017 and early 2018 had investors high-fiving one another on their collective gains. Chatrooms and message groups were alight with planned purchases of Lamborghinis, mega-yachts and chalets around the world.
Fast forward to now, the market is still trying to comprehend what happened. As crypto prices took a nosedive through Chinese New Year and continues to tank heading into Easter, some bowed to the ongoing FUD (fear, uncertainty, doubt) while others decided to HODL – praying that the long green candles of 2017 would resurface and bring about a glimmer of hope.
Pringles has been engaged in a top-secret cryptocurrency development project to not only empower Australians and New Zealanders, but also revive the flailing crypto market. Utilising blockchain technology, the Pringcoin platform is an encrypted, digital ledger for flavour creators to register and license their unique creations within the platform. Millions of unique flavours can be monetised as popular creations get sold or traded online – all via the unique Pringcoin chiptocurrency.
The initial coin offering began yesterday and is available to all local residents in Australia and New Zealand. It gives investors and tastemakers an opportunity to get in on the ground floor of an exciting new economy.