Pepsi said in a statement, the snack from Down Under will be available for the first time stateside in select markets, and nationwide through select online retailers, this spring, providing a distinctly unique and elevated snacking experience right here at home.
“Red Rock Deli is a brand that is rooted in a philosophy of unique and elevated flavour experiences,” said Stuart Beck, senior marketing director, Frito-Lay North America. “We saw an opportunity to bring this distinctly different snacking experience to the cities here in the US that are always hungry for new culinary trends and elevated snacks.”
Pepsi said Red Rock Deli’s US debut boasts an exciting line-up of new flavour combinations with a satisfying and unique deli-style potato chip texture. Food-curious snackers are increasingly seeking enhanced culinary experiences and looking to savor unique and sophisticated flavours.
With each bite of Red Rock Deli potato chips, consumers will be immersed in a flavour-filled journey – from the savoury taste of Himalayan Pink Salt to a perfectly powerful combination of Red Curry and Coconut, to the invigorating fresh taste of Lime and Cracked Pepper. Each variety combines distinct flavor profiles with a velvety crunch.
Red Rock Deli potato chips are made with the finest potatoes that are rough cut, cooked in 100 per cent sunflower oil and seasoned with three unique flavour blends; Red Curry and Coconut, Himalayan Pink Salt and Lime and Cracked Pepper. They are Non-GMO Project verified and contain no artificial colours or flavours, making them perfect for snacking solo or with family and friends.
Pepsi said Red Rock Deli will hold sampling tour in select cities in American summer