McCain creates new Shake Shake range
McCain Foods product manager, Simone Formisano said in a statement Shake Shake was designed to respond to consumers asking for bold flavoured snacks guaranteed to make any gathering a happy moment of togetherness around the bowl.
“Our research found that 95 per cent of the frozen potato category is being consumed as part of a main meal. We wanted to shake things up in the category by giving the potato a chance to take centre stage and become a key snacking solution,” Formisano said.
Each bag of Shake Shake comes with a tangy seasoning sachet that consumers pour into the bag,
shake up, and then tip onto a tray to bake. About 20 minutes later, the moreish chips are ready to be enjoyed hot and crispy, shared right from a bowl. The flavour sachets, all enhancing the natural taste of potato, are provided separately giving consumers the fun option to customise the amount of seasoning desired.
“We’ve always taken pride in our innovation in the frozen food category, and we have our fingers on
the pulse of what’s trending in the broader food and FMCG market,” Formisano said. “Snack-based dinners, enjoyed on the couch or around the coffee table are currently trending, and we
saw an opportunity to take Australia’s favourite flavours into the freezer aisle.”
The McCain Shake Shake range comes in three classic snack chip varieties; Chicken, Salt & Vinegar and Cheese & Onion, and is available in all major supermarkets nationally.