Mindy Wigzell, Fonterra’s head of Nutrition, said in a statement dairy is an important source of nutrition for people all around the world.
Wigzell said milk is much more than just a drink as it contains such a large range of naturally occurring nutrients including high quality protein, calcium, niacin, riboflavin, vitamin B12, potassium and phosphorus.
Dairy contributes $12 billion to New Zealand’s economy each year. Fonterra directly employs more than 40,000 people across the country and plays a big part in New Zealand’s rural economies and communities.
Lion Dairy & Drinks (LDD), which owns and manufactures the Dairy Farmers, Pura and Masters brands said in a statement the World Milk Day is a great time to remind all Australians of the natural goodness of milk.
“I reckon we all have a mate who, at some stage during the day, could use some B vitamins when feeling flat, protein for their muscles, or iodine for the brain as part of a balanced diet,” said Darryn Wallace, Lion Dairy & Drinks’ marketing & innovation director.
“That’s why we’re suggesting that you share a milk with a mate – in a coffee, flavoured or natural – to show that Milk Loves You Back. And while most of us know milk is good for us, it’s not a conscious source of nutrition. Nine out of 10 Australians don’t consume their recommended daily serves of dairy or alternatives as shown by the Australian Health Survey.”
Last year Lion launched its Milk Loves You Back campaign to remind Australians of the natural goodness of milk. At the time it also released a study showing almost a quarter (21%) of women and 15% of men admitted that their main source of daily dairy was derived from coffee with milk alone.