Supermarket giant Woolworths has announced today it will be launching the Woolworths Cricket Blast in 2018, prividing a boost for the next generation of Australian cricketers via the community-level junior program.
“Every summer junior cricket is a vital part of many Aussie communities, with thousands of families heading to their local oval each week as kids build vital skills by taking part in one of the country’s most popular participation sports,” said Woolworths Supermarkets managing director Claire Peters.
“Eating fresh and healthy food is also essential to the success of any junior cricket player and we are thrilled that Woolworths Cricket Blast will help continue our focus on supporting the next generation of fresh food kids.”
The program has been designed for both boys and girls, to build their skills through fun, game-based activities as well as by playing modified games in a social setting. The supermarket will be supporting the entire junior cricket pathway.
Cricket Australia CEO, James Sutherland, said, “We are delighted to have Woolworths on board as a partner across the Australian junior cricket pathway and to have them providing support from grassroots to elite levels of the game. With their focus on fresh food and the community as Australia’s Fresh Food People, this is the perfect partnership to help inspire budding cricketers as they start their journey with the game.
“We are confident that the Woolworths team, together with cricket’s 4,000 clubs and thousands of volunteers, will bring this partnership to life in a positive way, making it easier and fun for more kids to eat well, be active and play cricket.”
There will be more than 900,000 kids who will be participating in entry level cricket skills development programs in Australia each year across school and club programs. Woolworths said the cricket partnership is a further commitment to inspire the next generation of healthy, active kids and joins the supermarket’s existing Fresh Food partnerships with Netball Australia, Surfing Australia and the AFL.
Woolworths Cricket Blast will officially launch in July, with more information about the program and the rest of the junior cricket pathway available soon at playcricket.com.au.