The company said the new packaging for the Heritage range includes more prominent placement of the Chris’ logo, allowing for improved overall brand alignment.
“We listened to our consumers, many of whom are committed fans of the Heritage range but unaware, however, that the range is indeed Chris’ products made right here in Australia,” stated Megan Bata, head of Brand Marketing for Chris’ Foods.
“The new packaging for Chris’ Heritage range is a direct reflection of feedback gathered from an extensive research campaign including social media community engagement and consumer surveys. We value the opinions of Chris’ customers, many of whom love the range’s premium flavour combinations and high-quality ingredients, however, it was clear that there were improvements to be made.”
The outer packaging sleeve has been enhanced to a simplified, clean design, while now featuring stronger blue tones. New photography showcases both the fresh ingredients used in the dips and desserts. The range retains Chris’ signature, high-quality European terracotta pots.
Chris’ will also release the new flavour Chris’ Heritage Edam & Fig Dip in the savoury Heritage dip range.
Chris’ Dips premium range of Heritage dips (RRP A$7.99) is available in August at the Woolworths Deli, Coles nationally and at select independent grocers. The restaurant-quality Heritage desserts (RRP A$5.00) are available in Woolworths supermarkets throughout TAS, VIC, NSW, QLD, and SA.