Western Australia is planning a marketing push in the Middle East to support the state’s meat industry in the wake of the live sheep exports controversy.
The campaign is expected to focus on WA chilled meat products to help offset the impact of live trade losses, state Agriculture Minister Alannah MacTiernan told The West on Monday.
“I think that, with the right marketing push, over time any shortfall in the live trade can be replaced by chilled meat,” she said.
Australia’s live sheep export market has been under scrutiny after footage of sheep suffering and dying in hot, overcrowded conditions onboard stock ships aired across the nation earlier this year. This has led to increased inspections and the suspension of licences for major live animal export companies with ships departing WA.
