7-Eleven has acquired a majority interest in the on-demand alcohol delivery startup, Tipple.
The convenience store retail chain said it partnered with local independent bottle shops so Aussies can experience a unique ‘bottle shop in your pocket’ service within a 30 minute delivery time.
“7-Eleven led the way in digital innovation with our world-first Fuel App, and continue to explore how we can best meet the evolving needs of our convenience customers through digital, delivery and in-store services. Tipple’s business model and platform is well-aligned with these interests, and has grown significantly since starting up less than three years ago,” said 7-Eleven CEO Angus McKay.
“While in time there may be interesting opportunities for the two businesses to explore and work together serving convenience customers, for now this partnership is about bringing our customer insights and marketing expertise to help accelerate the growth and expansion of Tipple as a standalone business.”
Tipple services 120 suburbs across Melbourne and Sydney and has plans to expand further in other cities and bottle shop partners in the next twelve months.
“We couldn’t be happier to be preparing for the next phase of Tipple’s growth alongside 7-Eleven. Their expertise and capabilities are unparalleled, but it’s our shared ambition to create new and engaging customer experiences on the cutting edge of convenience that excites us most. We’re very excited about the potential for this partnership to transform the landscape of both alcohol and convenience retailing in Australia,” said Ryan Barrington, founder and CEO of Tipple.
