Damien Lee and his team are are transforming the instant noodle market and providing a healthier alternative to junk convenience products.
Mr Lee’s noodles are an extension of the team’s overall mission to help food consumers to eat smarter, without compromise on taste.
Known for their ‘no nasties’ philosophy, the premium, freeze-dried ingredients lock in most of the nutritional values and carefully balanced seasoning means the end product is lower in calories, salt, sugars and saturated fats, without compromise on taste.
“Perfect for the busy parent or time-poor professional, our noodles are ideal for anyone looking for a healthier way to eat, without giving up on taste or convenience. We’ve worked hard to make sure each and every cup contains a restaurant-calibre dish, authentic in taste and texture to the oriental cuisine you’d expect from any top noodle bar,” said founder and CEO Damian Lee.
The product is stocked in almost 900 stores in four unique flavours: Hong Kong Street Beef, Coconut Chicken Laksa, Tai Chi Chicken and Zen Garden Vegetables.
Mr Lee’s Pure Foods have recently won 2 awards in the Asia Food Innovation Awards 2018 for “Best convenience food” and “Best foodservice/catering product”, and is listed as finalist in the Food & Beverage Industry Awards 2018 Australia in the “Health Foods” category.
Aussie customers can purchase Mr Lee’s Noodles at A$4 per pot from Woolworths, Metro and EzyMart.