Woolworths and Life Education helping kids to eat healthy

Supermarket giant Woolworths and childhood health education provider Life Education are coming together to encourage Aussie children to make healthier eating habits.

Woolworths Fresh Food Kids said the new partnership paves way for more children to have access to vital health education in a fun and interactive way. They will learn about nutritious foods, where fresh fruit and vegetables come from and how to create a healthy lunchbox for school.

“For generations, Life Education and Healthy Harold have inspired kids to make healthier choices and it’s exciting to be involved with a program so many Aussies, young and old, know and love,” Claire Peters, Woolworths Supermarkets managing director said.

Furthermore, Woolworths Fresh Food Kids is sponsoring three of Life Education’s junior primary nutrition modules for the next three years at a total of $250,000 funding per year.

Life Education Australia CEO David Ballhausen revealed that almost 95 per cent of Australian children are struggling to meet their recommended intake of fruit and vegetables. “Together with Woolworths Fresh Food Kids, we are working to change this. Our partnership aims to give children the skills and knowledge to make healthy, nutritious food choices through interactive lessons and fun and memorable experiences, to promote lifelong learning. Together, we can create generations of healthy Australians,” he said.

Children will also get a full sensory experience at Woolworths Fresh Food Kids new Discovery Tours as they explore where fruit and vegetables grow and play veg-inspired games. Schools can book their students and teachers into a free Discovery Tour at their local Woolworths store or online.

“Our Fresh Food Kids program including our Discovery Tours share Life Education’s mission of showing kids that eating fruit and veggies is not only important, but can also be fun. We hope that the topics taught in Life Education’s mobile learning centres and on our Discovery Tours set these kids up with healthy habits that they will take with them well into adulthood,” said Peters.

Woolworths has given away more than 20 million pieces of fruit nationally in the past year as part of the Free Fruit for Kids initiative. Since its inception, more than six million children across the country have been empowered by Life Education’s health education program.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Inside FMCG Jobs

Loading...

FMCG Products

Company:

Category:

View details

Latest Poll

Do you think supermarkets should ditch plastic packaging on fresh produce?
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered