Coca-Cola Amatil invests in Aussie start-up Doshii

Coca-Cola Amatil DoshiiCoca-Cola Amatil (CCA) has invested its corporate venturing platform Amatil X in the Australian API, Doshii.

Chris Sullivan, CCA group director of Partners & Growth, said Amatil X’s new investment will support Doshii’s growth and expansion across the Asia-Pacific region and South Africa.

Amatil X was launched in April to support our business of today, and to explore future growth opportunities outside of our core business and beyond innovation in beverages,” Sullivan said.

“This includes investing in companies like Doshii, which is using an innovative, scalable technology solution to solve a challenge facing many of our customers. The ability to seamlessly integrate App and POS technology will help hospitality venues meet the increasing expectations of their customers by offering a better experience.”

CCA said the global POS industry is extremely fragmented and Doshii solves the problem by creating real-time connections between the POS systems and Apps – which removes manual data entry or lost transactions that can be expensive. The Australian API has real-time data analytics via the Doshii Dashboard. CCA said Doshii will continue to operate independently.

“This takes time that could be better spent on core product development and ensuring the success of their App. Doshii has worked to address this gap in a way that App and POS developers, venues and their customers all win,” said Doshii general manager, Greg Williams.

“For venue owners, Doshii removes the costly double handling of orders, reconciliation and streamlines payments in real-time, providing efficiencies and better understanding across the business.

“The team at Coca-Cola Amatil bring a wealth of local and international experience across the hospitality and retail space to our business. This investment will help us to deliver better services to hospitality and retail customers.”

Other investors involved in Amatil X program’s latest development includes Sean O’Meara Doshii CEO and founder; Simon Beckett MD of Wells Fargo; Michael Starkey former GM of Payments at NAB and co-founder of Athena and Simon Cant co-founder and managing partner of Reinventure.

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