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AuMake seals deal with Chinese TV shopping channel

AuMake storeAnhui Tiantong Renhe Culture Communication Co., Ltd (Tiantong) will distribute AuMake owned brand and exclusive products via its network of TV shopping channels within China.

Under the Agreement, AuMake will initially work with JiaJia Shopping Co. Ltd, a 24-hour TV shopping channel, e-commerce platform and distribution network with viewership of 385 million people across China and forecast sales of 1.5 billion in FY18.

In 2017, Tiantong and JiaJia jointly created the “Jiasenjia” shopping and marketing program production and broadcasting organisation. This cooperation integrates their traditional media resources with new media.

JiaJia targets China’s aged population, a key customer segment for AuMake, reaching 20 provincial administrative regions, 201 cities and 107 million households.

The new deal means minimal marketing outlay by AuMake to leverage sales into China for owned brand and exclusive products. It also gives rise to potential extension to other TV channels and platforms via Tiantong’s existing media relationships.

An initial range of AuMake owned brand and exclusive products are being processed for broadcast in mid-September 2018.

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