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Yakult flies off the shelves after Netflix’s new film feature

YakultJapanese dairy producer Yakult Honsha Co. has received good news lately as Netflix’s new romantic comedy film, “To All the Boys I’ve Loved Before’’ has pushed its popularity.

The healthy probiotic drink, which was once very popular in Asia in the 90’s, has gone under the radar in recent years.

Bloomberg reported that one of the main character is seen drinking Yakult in the movie, and consumers lit up Twitter about it, according to Mark Bachman, head of research firm M Science’s TickerTags.

In the movie, the drink was mistakenly called a “Korean yogurt smoothie’’, but audiences have clearly spotted the Japanese probiotic drink’s red foil top, Bachman said in a note to clients on Friday.

“Given the increasing conversation levels, we believe Yakult is achieving greater brand awareness, which should likely result in higher sales volume,” Bachman said to Bloomberg.

Yakult’s shares of the stock has rose to 2.6 per cent since the movie was released on August 17. The stock closed 1.7 percent higher Monday, the highest since July 31.  Japan’s iconic drink’s stock dropped about 6 per cent this year amidst slower sales growth.

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