American manufacturer Clorox will publish its list of ingredients on all 350 of its household registered disinfecting products sold through its U.S. retail channels, in an effort to expand voluntary ingredient disclosure.
This is in addition to 300 non registered household and professional products covered under California’s Cleaning Product Right to Know law, which will take effect in 2020.
Clorox is choosing the most comprehensive of the labeling options within the California law which means full disclosure of all its intentionally added ingredients on the labels of relevant products.
Clorox Chair and CEO Benno Dorer said the move is part of the company’s efforts to be more transparent within the industry.
“Clorox’s decision to go above and beyond the requirements of the law is consistent with our pioneering approach to ingredient transparency within our industry.
We’re proud to continue building on these efforts as part of our overall commitment to good growth — growth that’s profitable, sustainable and responsible,” Dorer said.
Kathleen McLaughlin, Chief Sustainability Officer for Walmart said that the move is addressing the concerns of customers.
“Customers are increasingly interested in knowing what goes into the products they use and how products are made.”
“Walmart commends Clorox on expanding its disclosure of ingredients and efforts to provide better product information to customers,” McLaughlin said.
More than a decade ago, Clorox became the first major consumer packaged goods company to introduce a voluntary ingredient communications program in North America.