The pink Baci Perugina Limited Edition is coated with chocolate derived from Ruby cocoa beans. Nestle said it has an intense berry taste without the addition of any flavour or colour.
Baci Perugina is almost a 100 year old chocolate. The chocolate brand has a traditional recipe with its soft gianduia filling and a crispy hazelnut in its centre. It now comes in a pink chocolate coating.
— Barry Callebaut Group (@BarryCallebaut) September 10, 2018
Ruby chocolate was created by Swiss chocolatier Barry Callebaut, who concocted the unique type of chocolate for a decade. Nestlé was the first launch this fourth type of chocolate – after dark, milk and white – to consumers worldwide through KitKat.
— Nestlé Italia (@NestleItalia) September 3, 2018
“We are proud that KitKat Chocolatory is the first brand to offer chocolate lovers a taste of this new chocolate variety. We’ve secured the exclusive rights to be the first to launch Ruby worldwide, leveraging Nestlé’s speed and agility in innovation. Following the phenomenal responses we have had in Japan, Korea and the UK, we expect it to be an absolute hit here in Australia,” Sandra Martinez, Nestlé Oceania market head said last May on its launching in Australia.