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Alibaba opens doors for Aust FMCG brands

Hema FreshThe Alibaba eCommerce Expo has kicked off in Sydney today, Friday, offering a unique opportunity over the next two days for Australian FMCG brands to break into the lucrative Chinese market.

Over 175 exhibiting Australian and New Zealand brands and retailers are taking part in the two-day event focused on helping local businesses tap into the eCommerce enabled Chinese economy. They will meet with Chinese buyers, the broader Alibaba ecosystem of partners and display their products to millions of Chinese consumers via live streaming.

A replica of China’s Hema supermarkets is on display where shoppers use a range of online and offline technology to do their grocery shopping.  QR codes enable Hema shoppers to access product information while customers can pay for their purchases through their mobile devices.

Hema presents a big opportunity for Australian producers and FMCG brands given the demand for our products amongst Chinese consumers.

Managing Director for Alibaba Australia and New Zealand Maggie Zhou said the Expo will provide value to Australian businesses large and small.

“The 2018 Expo has been designed to engage big businesses already having great success with our online marketplaces like Tmall and Tmall Global, as well as SMEs who are looking for knowledge and support to tap into the Chinese market,” Zhou said.

Raymond Ma, General Manager of Alibaba Cloud in Australia and New Zealand said: “Retail and technology trends in China are continuing to change the way consumers, sellers, service providers and producers buy and sell. Alibaba Cloud underpins much of this technology and we look forward to sharing it with Australian industry over the next two days.”

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