Hershey is expanding its healthier snacks portfolio with the recent acquisition of Pirate Brands, which makes Pirate’s Booty, Smart Puffs and Original Tings.
B&G Foods will sell the suite of snacks for US$420 million.
This isn’t Hershey’s first venture into healthy snack foods. Last year, the chocolate giant bought Amplify Snack Brands, which makes SkinnyPop popcorn and Oatmega whey-protein bars.
Mary Beth West Hershey chief growth officer said in a statement that the Pirate portfolio will be a “great fit”.
“We expect the full Pirate Brands portfolio to be a great fit for Hershey’s growing Amplify business which is targeted toward consumers who are looking for great-tasting snacks without compromise,” West said.
Amplify also manages BarkTHINS, the chocolate snacking company Hershey bought in 2016.
A number of big snack companies have made hefty investments in the health food trend recently including Coca-Cola with the purchase of Aussie company, MOJO Kombucha, reported earlier this week.
