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Old Spice launches Beard Care Collection

Old SpiceOld Spice is celebrating 80 years in business with the new Old Spice Beard Care Collection, available exclusively on Amazon.

The Procter & Gamble male grooming brand launched its first full beard essentials lineup including Beard Oil, Beard Balm, Beard Conditioner and Beard Wash.

“Beards: they’re not just for lumberjacks, pirates, and 19th century psychiatrists any more! Nearly a third of American men are now sporting facial hair, and Old Spice is a legendary brand for helping guys navigate the seas of masculinity,” said John Brownlee, Old Spice brand director at Procter & Gamble.

Old Spice collaborated with NFL’s Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs for the advertising campaign, “The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards,” on social media. It was created by advertising agency Wieden+Kennedy (Portland). The ad series highlights each product with plenty of over-the-top Old Spice humour.

Old Spice have also released a beard poem book titled “The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards & Other Poems”, which is available for download on Amazon. For every book bought, Old Spice will donate all proceeds to charity organisations committed to improving men’s health.

Old Spice Beard Collection and separate essentials on Amazon:

  • Old Spice Beard Collection Grooming Kit ($49.99): The Old Spice Beard Collection grooming kit includes the full beard lineup – Beard Oil, Beard Balm, Beard Conditioner and Beard Wash.
  • Old Spice Beard Wash ($12.99): Old Spice Beard Wash gently washes out dirt, grime.
  • Old Spice Beard Conditioner ($12.99): Old Spice Beard Conditioner soften beards.
  • Old Spice Beard Balm ($12.99): Old Spice Beard Balm is a beard-taming goop.
  • Old Spice Beard Oil ($12.99): Old Spice Beard Oil helps nourish beards.

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