Coinciding with the opening is the launch of its brand new vitamin range that’s “from the garden, not the lab.”
“The range is 100 per cent natural and made from organic fruits and vegetables – a unique proposition that really stood out for us. We currently don’t have anything like it in our stores. We are believers in the simplicity of the natural ingredients and the purity of their formulas,” said co-founder and CEO of Chemist Warehouse, Jack Gance.
“We remain confident that our customers would benefit from having this innovative range of vitamin on our shelves. At the end of the day, at Chemist Warehouse, we only want what’s best for our customers, and you can’t get any better than natural products made from organic fruits and vegetables.”
The Natural Vitamin Co. released eight natural formulations: Women’s Multivitamin, Men’s Multivitamin, Brain Health, Probiotic Kombucha, Super B Complex, Vitamin C tablets, Iron Plus and Hair, Skin & Nails. The new vitamin range are vegan, raw, gluten-free and GMO-free.
“Thanks to the support of Chemist Warehouse, we are pleased to be offering the Australian public a natural alternative to their current vitamins. We are going back to basics with the approach that food is medicine, by offering natural vitamins made from organic fruit and vegetables. A completely natural vitamin has not been accessible to the Australian public to date, and I am privileged to be leading the charge,” added the CEO of The Natural Vitamin Co., Daniel Kitay.
World champion surfer, Stephanie Gilmore joined the new vitamins company as its brand ambassador. The company said she aligns with its values of embracing life in a natural and healthy way.
“Partnering with The Natural Vitamin Co. was an easy decision. As a professional surfer, I have to be so careful to give my body what it needs. Being sure I get my daily quota of vitamins and minerals helps me function at a peak performance level. Where possible I believe natural is better, after all food is our fuel. To team up with an Australian business that produces natural vitamins made from organic fruit and vegetables is a great fit for me,” said Gilmore.
The Natural Vitamin Co. products is available exclusively online on the Chemist Warehouse website and will be available in-store from early October 2018.