The move means production of the chocolate will return to Australian shores after decades of ownership abroad.
The confectionery company acquired the former Nestle factory in Melbourne Nestle and has the Violet Crumble formula needed to create the chocolate bars.
“The recipe and process technique is top-secret. That’s why the Violet Crumble explosive and shattering honeycomb experience is so unique and so loved by generations of Australians since it was first created in Australia by Abel Hoadley as Australia’s first chocolate bar in 1913. It’s exciting to be part of the legacy.” said Robern Menz CEO Phil Sims.
Sims said they will ensure that the original Violet Crumble recipe will be retained and also pursue the use sustainable and ethically sourced cocoa ingredients.
“To have custody of one of Australia’s great brands, and produce it in a way that does justice to its history, is a real privilege,” Sims said.
Robern Menz relocated the chocolate production to the Glynde factory within three months, working with over 100 workers. The factory underwent a A$4 million refit and extension with new warehousing facilities. The confectionery now has 30 additional staff and this will increase the factory’s output by 37 per cent.
“We are fiercely passionate about Australian brands, and our expertise will ensure Violet Crumble is produced with the same passion and affinity Australians have had towards the brand since 1913,” Sims added.
The return of Violet Crumble to Australian ownership will see the product remain available at all leading supermarkets and convenience stores.