Time for fresh input into future of sustainable beef

beef3The Red Meat Advisory Council (RMAC) is calling on passionate Australians to join the Australian Beef Sustainability Framework’s Steering Group (SSG).

RMAC are calling for Expressions of Interest for the SSG from Australian producers, lot feeders, livestock exporters, manufacturers and retailers.

Independent chair of the RMAC, Don Mackay, said SSG is an exciting opportunity to contribute to have ensure that there’s a continuous improvement in the meat industry, to meet the consumer and stakeholder’s expectations.

“You can be part of a select group that will build on the Framework’s achievements. In the past year alone, the SGG has played a central role picking six priority areas for industry action, the annual report and identifying a path forward,” Mackay said.

“Critically we are now at the point in the process that we need to ensure that the message is out there – on farm, in feedlots, in processing, in transport – that sustainability is an opportunity for the Australian beef industry and one that we all need to address and capitalise. Sustainability is a whole-of-supply chain approach and we call on talented individuals from pre- and post farmgate to get involved.”

The chair of the SSG, Bryce Camm will step down from the group during the next meeting in November as he becomes the president of the Australian Lot Feeders Association.

“I will continue to be a strong advocate for the Frameworks continued success and more importantly work towards a sustainable future for our industry,” he said.

Jim Cudmore will also step down from the SSG. He led the initial review in 2014 of how the Australian beef industry could promote sustainability and later has led to the development of the Australian Beef Sustainability Framework.

“I have been involved since the start and believe that the time is right for fresh input into the future development of the Framework,” Cudmore. “I remain passionate about continual improvement for the beef industry, telling our story through meaningful data and analysis, and most importantly providing businesses with the tools that provide real impact.”

The SSG combines leaders from the beef sector from farm to retail to progress the Australian Beef Sustainability Framework, a project that supports the longevity and future prosperity of the meat industry.

Launched in April 2017, the Framework was developed by industry in collaboration with stakeholders to meet the evolving expectations of consumers, customers, investors and other stakeholders. It defines sustainable beef production in an Australian context and tracks performance in animal welfare, economic resilience, environmental stewardship, and people and the community.

The RMAC calls for nomination of new leaders until November 9, 2018. Those who are knowledgeable in the Framework’s themes, including animal welfare, economic resilience, environmental stewardship and people and the community) or the six priorities for industry action will be considered. The group is looking for representatives from different parts of Australia. To nominate, Australian can send a copy of CV and brief cover letter to [email protected]

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