Johnson & Johnson has announced that its joining the movement to address the plastic problem in the industry.
The FMCG giant partnered with Ellen MacArthur Foundation, the UN Environment Programme and other industry-leading companies, governments and NGOs to meet goals to tackle plastic waste and consumer packaging reform.
Johnson & Johnson signed the New Plastics Economy Global Commitment as it commits to using more recycled materials in packaging; reduce reliance on the single-use model, and ensure that 100 per cent of plastic packaging to be reusable, recyclable or compostable by 2025.
“With this decision to accelerate our sustainability goals, Johnson & Johnson Consumer is acknowledging the ever-increasing urgency of the issue of plastic waste—and our own responsibility to work towards innovative solutions,” said Paulette Frank, worldwide vice president, Environmental Health, Safety & Sustainability at Johnson & Johnson.
“We are embracing the issue of packaging reform as both a challenge to do better and an opportunity to do good,” said Alison Lewis, global chief marketing officer, Johnson & Johnson Consumer. “We believe this initiative can be a powerful catalyst for driving meaningful changes in our behavior as a company—as well as the behavior of consumers themselves.”
According to a report by the World Economic Forum, more than 40 years after the launch of the first universal recycling symbol, only 14 per cent of plastic packaging is actually collected for recycling.
