Why social media should be in your FMCG marketing tool kit

There’s no doubt social media has revolutionised the way we communicate, including how we market to consumers. But while FMCG companies are active in the social media space, there are still many untapped marketing opportunities. Social media when done well can be instrumental to a product evolving beyond a commodity to become its own culture. A perfect example of this is Oreo, which has developed an almost cult-like social media following with its playful animations. The strategy has