Coca-Cola kicks off Christmas campaign tour
Coca-Cola Australia is bringing its Christmas truck tour back to Australia for its ‘It Feels Good to Give’ Christmas campaign. The soft drinks giant has once again partnered with the Salvation Army for the campaign to remind people about the importance of giving back.
The famous truck will cover a 10,000km national tour of cities and towns, doubling the number of stops from last year. This year’s tour includes Sydney, Perth, Adelaide, Broken Hill, Melbourne and Hobart finishing at Woolworths Carols in the Domain on December 22.
Exclusive to Australia, the truck tour will feature one of the biggest gift exchanges the country in the form of a nationwide Secret Santa. Visitors can also enjoy Christmas carols and festive meals.
The campaign kicks off with a launch event in Darling Harbour, Sydney this evening. ARIA Award-winning Australian singer Samantha Jade will perform Christmas carols at the launch and support the tour on her social channels.
“We’re thrilled to launch our festive campaign with The Salvation Army for the second year running. It’s a campaign that spreads joy through community engagement and reminds us just how good it feels to give back,” said Lucie Austin, marketing director at Coca-Cola South Pacific.
Coca-Cola will this year make a $500,000 contribution to The Salvation Army to help provide meals and services to people in need this Christmas.
“Bringing the legendary Coca-Cola Christmas Truck back down under was a no brainer after the stellar success and impact it made last year. We hope Australians will come along to enjoy the experience and help us spread the festive spirit.”
The ‘It Feels Good to Give’ integrated marketing campaign will feature a TVC, online video, PR, social media, shopper, out-of-home and experiential.
Digital OOH panels will be live in Westfield over the holiday season and a bespoke design will feature on the Coca-Cola Kings Cross billboard (pictured above).
There will also be limited-edition Christmas packs available to build awareness of Coca-Cola’s partnership with The Salvation Army.