McCain Foods unveils Sweet Potato Cross Trax
With a 30 per cent increase in sweet potatoes sales in Australia in the 12 months to September 2018, the frozen food company jumped on board the growing trend, bringing a crisscross waffle chip to dinner tables.
Sweet Potato Cross Trax creates a crispy snack after baking for under 30 minutes in the oven.
McCain Foods ANZ marketing manager, Allen Hunt, said that McCain is excited to bring Australian consumers the cross trax snack they can eat at home.
“With sweet potato fervour growing across Australia, and a great response to our crisscross shaped chips in other markets, the new Sweet Potato Cross Trax give Australians a double delight of flavour and texture in a crispy, slightly sweet chip. The humble oven-baked potato chip is a favourite among Australian families, but we know consumers continually want more choices in flavour, shape and texture. These pub-style, highly dippable and loadable chips are a great side dish offering a wholesome alternative to the standard fry,” Hunt said.
McCain’s Sweet Potato Cross Trax chips are available at Coles and Metcash stores nationally for A$4.99.