Aussies pessimistic about the future of food
More than half of Australian consumers expect food prices to get worse in the future, according to IPSOS’ latest research, ‘Food – What the Future. While 59% of Australians are particularly pessimistic about prices, 48% of people from the 29 countries surveyed feel the same way.
Australians are split on the environmental impact of the food they eat in the future with 20% believing it will be better and 25% believing it will be worse.
“It is not overly surprising that Australians are somewhat pessimistic about the cost of food in the future as this fits with what we see in the Ipsos Issues Monitor, where ‘Cost of Living’ has been the number one concern for Australians since June 2017. Likely fuelling concerns about future food pricing are constant community, political and media discussion over energy prices, recent petrol price hikes, and concerns about the impact of global warming, all of which can impact the cost of food,” David Elliott, director, Ipsos Social Research Institute, said.
“The other interesting finding was that while 59% Australians we surveyed had tried a diet to lose weight, 71% believed that most diet plans ultimately fail. So despite our pessimistic view of the success of diet plans, we keep on hoping and trying.”
Food quality predictions and access to healthy food were more positive with 27% of Australians believing the quality of the food they eat will get better (vs only 18% saying worse) and 28% believing their access to healthy food will get better (vs only 17% saying worse).
In meal preparation, 31% of Australians said they will make meals at home more frequently in the future, with 64% saying it will be ‘about the same’.
“In line with this prediction around meal preparation in home, we saw 26% of Australians predicting a decrease in having meals delivered to their homes, with 53% saying ‘about the same’. Across the globe, on average 31% predict a decrease and 45% say ‘about the same’ for future delivery of meals to their home,” said Ipsos in a statement.
Just over half (53%) of Australians predict that the frequency of having groceries delivered to their home will remain ‘about the same’ while 24% expect it to be less frequently.
Australians were among the lowest in terms of claims to eat only organic food at only 19% while globally an average of 29% of people claim to do so. Australia ranks pretty close to the global average in terms of choosing plant based substitutes for meat, with 39% claiming to do so versus 41% globally.
The report also showed that the majority of Aussies (60%) prefer to eat local food even if it means they have fewer options to choose from.
The Ipsos survey of 29 countries was conducted online among adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, France, Great Britain, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the US.