Kellogg’s to launch first new flavour in over 10 years

Kellogg's Strawberry KrispieKellogg’s will roll out its first new flavour in over 10 years in the new year with the snap, crackle and pop of an old favourite.

Kellogg’s Strawberry Krispies pairs the simplicity of Rice Krispies with a new natural strawberry flavor.

“Our fans are explorers who constantly seek new varieties, flavours and possibilities,” said Chris Stolsky, associate director of Marketing for Rice Krispies. “We are introducing Strawberry Krispies to give them just that, a new cereal with endless moments of goodness packed in each bite.”

Strawberry Krispies starts out as a single grain of rice, which is cooked, dried, flattened and puffed. The puffed rice cereal is then coated with Strawberry flavour. The  new pink look will be out just in time for Valentine’s Day.

Kellogg’s Strawberry Krispies will be available nationwide in the US from January 2019 at all major retailers and grocery stores RRP for $3.99 and $5.69.

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