Unilever’s chief marketing boss to retire
Unilever’s chief marketing and communications officer (CMCO), Keith Weed, announced his retirement on Friday following 35 years of service at the FMCG giant.
Weed was appointed CMCO and a member of the Unilever Leadership Executive in April 2010.
He led the creation of Unilever’s Sustainable Living Plan, directed significant advances in digital marketing and created the #Unstereotype Alliance with UN Women, bringing together 24 companies to remove the portrayals of unhelpful stereotypes from their advertising by 2020.
Prior to this, he was chairman of Lever Fabergé before becoming executive vice president for global home care and hygiene. Keith previously worked for Unilever in the UK, France, the US and globally and regionally in a variety of general management and marketing roles.
Unilever CEO Paul Polman, who also recently announced his retirement, said Weed was “a driving creative force and inspiration behind our brands”.
.@Unilever’s CMCO @keithweed has announced his retirement following an outstanding 35 years of dedicated service. A driving creative force and inspiration behind our brands, Keith leaves a powerful legacy. Thank you, on behalf of us all, for the support and fun through the years pic.twitter.com/5nK1YQesRM
— Paul Polman (@PaulPolman) December 6, 2018
Matt Brittin, President EMEA Business & Operations at Google was among those who took to social media to congratulate Weed on his retirement.
Congratulations on a tremendous tenure @unilever @keithweed – for transforming marketing, developing sustainable living, your energy, flair, questionable dress sense and your impact on the business, the industry and the world around you. From all of us @Google https://t.co/ZHg7KUaTY4
— Matt Brittin (@MattBrittin) December 6, 2018