Free Subscription

  • Access daily briefings and unlimited news articles


Try one month for $34.95
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Woolies adds Easter swirl to ice cream

Supermarket giant Woolworths has added a surprising twist to its Easter hot cross bun range with a new limited edition Hot Cross Bun Ice Cream. The ice cream features a smooth hot cross bun flavour ripple with raisins and fresh cream.

“It’s clear that many of our customers love getting their hands on hot cross buns as soon as they can and our team of expert bakers right around the country are excited to be beginning their annual baking of fresh, hot and tasty hot cross buns to meet the January demand,” Woolworths head baker, Ben Thompson said.

“There’s no doubt of their ever-growing popularity and we’re taking it up a notch this year with the introduction of our new Woolworths Hot Cross Bun Flavoured Ice Cream. It’s perfect for summer, perfect for sharing and is a perfect accompaniment when enjoyed with any of our traditional hot cross buns.

“Our team of bakers have been busy in the kitchen coming up with a whole bunch of new ideas and we’ll have lots more to surprise and delight our customers with our Hot Cross Bun range in the lead up to Easter.”

The supermarket also launched its hot cross bun range in stores this week with four flavours to choose from including fruitless and chocolate chip. Last year the supermarket sold over 72 million hot cross buns, with over 10 million sold in the month of January alone.

Woolworths isn’t the only supermarket eager to get the Easter treats out early. Coles shoppers spotted hot cross buns on supermarket shelves just days after Christmas.

Woolworths Hot Cross Bun varieties:

  • Woolworths Hot Cross Bun Flavoured Ice Cream, 1L A$4.70
  • Woolworths Brioche Style Hot Cross Bun with Fruit 6 pack, A$3.50
  • Woolworths Traditional Hot Cross Bun 6 pack, A$3.50
  • Woolworths Fruitless Hot Cross Bun 6 pack, A$3.50
  • Woolworths Mini Cadbury Chocolate Chip Hot Cross Bun 9 pack, A$3.50

You have 3 free articles.