Aldi UK records “best-ever” Christmas trading
Discount supermarket Aldi has recorded its “best-ever” Christmas trading in the UK with sales of almost £1 billion for the month of December.
The UK’s fastest-growing supermarket delivered 10 per cent sales growth on the previous year for the week commencing December 17; its busiest week ever in Britain.
The supermarket giant reported that sales growth was driven by exceptional demand from festive shoppers for premium ranges.
Giles Hurley, CEO of Aldi UK, said the store’s Christmas range was the “largest and most innovative yet”.
“Although we saw strong growth across all key categories, the standout performance was in our Specially Selected brand where shoppers treated themselves to premium products for a fraction of the price they would have paid elsewhere for similar quality products,” Hurley said.
“A key factor behind our record performance was the collective commitment, energy and enthusiasm of all our colleagues, and I want to thank them for all their hard work at this exceptionally busy time.”
Alcohol was a big seller for the discount store with more than 17 million bottles of wine, Champagne and Prosecco sold during December. The supermarket also sold nearly 50 million mince pies and almost 100 million sprouts.
Aldi donated all unsold fresh food to charities on Christmas Eve amounting to almost 800,000 meals for those in need.
Looking to the year ahead, Hurley said that bringing “amazing-quality groceries at the lowest prices” to customers remains the key focus.
Aldi opened over 65 new stores in the UK during 2018, increasing its total store estate to 827 by the end of the year. It remains on course to achieve its long-term target of 1,200 UK stores by the end of 2025.
The supermarket’s share of the UK grocery market currently stands at an all-time high of 7.6 per cent, more than doubling its market share since 2010.