Coles launches health and beauty magazine for customers
The free magazine which is available in-store and online, has been created in collaboration with content marketing agency Medium Rare.
The new magazine offers expert-led information and tips on how to find the best products and solutions in-store.
“Our new magazine has been created to help Australians navigate the health and beauty aisles through reliable and credible information,” Coles marketing content manager Maia Bryant said.
“We have challenged ourselves to help people live better and healthier lives and we want to show customers how to save money through smarter choices at the checkout. We’re thrilled that leading health and beauty brands have been excited to get on board this new publication.”
Magazine editor, Medium Rare’s Michelle Bateman, said it provides realistic, holistic and achievable health and beauty solutions.
“Coles Health & Beauty offers readers credible advice, practical tips, helpful how-tos, and an edit of the best buys in the supermarket, from bargain products to hidden gems,” Bateman said.
“We’re excited to provide Coles customers with content that delivers real value and advertisers with a highly engaged audience.”
Medium Rare also produces the monthly Coles magazine – Australia’s most read publication, with 4.6 million readers nationally.