Polly Waffle makes a comeback
Ten years after it was discontinued, the iconic Polly Waffle chocolate bar will make its return to Australian supermarket shelves under the ownership of confectionery company Robern Menz.
The South Australian family-owned business signed an agreement with Nestlé to acquire the brand, trademark and recipe.
Robern Menz will now undertake a project to recreate the bar, and assess whether it will be viable to base production in Adelaide.
Chief executive Phil Sims said the company is passionate about reintroducing the iconic brand to Australians.
“With production ceasing almost 10 years ago, Polly Waffle has entered into the territory of Australian legend,” he said. “There are kids and even young adults out there who don’t really know what a Polly Waffle is and haven’t tasted it before, but there are also many devoted fans who have been campaigning hard for its return.”
Sims said the company has a “real affinity” for local brands. Last year Robern Menz commenced production of popular chocolate bar Violet Crumble after it acquired the brand from Nestlé earlier in the year.
“As an Australian family owned business, we have a real affinity for local brands and to have the opportunity to revive them and bring them back into the market is such a privilege,” he said. “We also love a challenge and are honoured to be the business that gets the chance to try to bring back the Polly Waffle.”
The Polly Waffle was created in Melbourne in 1947 and was acquired by UK based confectioner Rowntrees in 1972 ,and later manufactured by Nestlé until it was discontinued in 2009.
“We are very excited about the idea of Polly Waffle coming back. Polly Waffle is one of those iconic brands that despite its absence from market still has a loyal following,” said Nestlé Business Executive Officer – Confectionery, Chris O’Donnell. “We wish Robern Menz the best of luck in bringing it back and giving Australia’s Polly Waffle lovers the opportunity to enjoy it once again.”