Poll: Is there a market for ready-to-eat grocery delivery?

Delivery boy with cardboard pizza box near house of customer, outdoors

This week, Coles began trialling the delivery of ready-to-eat and ready-to-heat ranges through a partnership with third-party food ordering and delivery app, Uber Eats.

The trial is initially limited to Coles’ supermarket Pagewood, NSW, and entails a $5 delivery fee per order.

Alex Freudmann, director of fresh food at Coles, said they are “thrilled” to offer ready-to-eat and ready-to-heat range for delivery for the first time in Australia.

Products available for delivery include roast chicken, deli salads, bakery items, frozen desserts, pizzas, curries and pies, with a range of grab-and-go options and beverages available.

Across the globe, UK supermarket Tesco was making an altogether different announcement with plans to close fresh food counters at around 90 of its stores and replace hot food service with self-service kitchen areas in an effort to cut costs.

Today, we’re asking for your take on this section of the supermarket. Let us know what you think about the market for ready-to-eat grocery delivery.

Feel free to share your thoughts in the comments.

Is there a market for ready-to-eat grocery delivery?




1 comment

  1. Petros posted on February 1, 2019

    Ready-to-eat food, delivered affordably and quickly to the customer should always have a market, especially in higher-income areas where convenience is a higher priority than cost. Hot food can sell well among time-poor customers such as at lunch time in their work day or after work when other activities compete for their attention. Quality is a major consideration, and delicious traditional, options like pasta or pork ribs as well as wholesome healthy options (eg, salads) both have their place in the market. reply

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