US supermarket Kroger has expanded its Home Chef meal kits to 500 additional Kroger stores across the country.
Home Chef has also launched a customisable meal kit feature for online orders on its website, in which consumers can change and upgrade recipe ingredients.
“Kroger continues to redefine the customer experience and provide new ways to shop for, prep and cook meals through exciting brick-and-mortar and digital experiences,” said Robert Clark, Kroger’s senior vice president of merchandising.
“Last October, Kroger introduced Home Chef retail meal kits, and we’re now expanding to add the easy-to-prepare recipes to hundreds of new locations, providing convenient access to the meal solution at more than 700 stores. We look forward to the continued growth of Home Chef in 2019 through expansion and new products.”
Home Chef offers rotating retail menu weekly with a variety of classic meals, including Home Chef Express meal kits that can be prepared in 15 minutes or less. Each meal kit is designed to serve two and starts at $8.50 per serving.