Beer brand Hahn has introduced its new gluten free Hahn Ultra Crisp to the market.
The 4.2% ABV, full flavoured lager is lower carb, 99% sugar free, preservative free and gluten free.
Lion-owned Hahn spent five years creating working on the new brew, which is made from rice for consumers looking for a lighter way to drink a full strength beer.
Hahn Ultra Crisp is endorsed by Coeliac Australia as gluten free. The ingredients are naturally gluten free with vigorous testing to ensure no traces of gluten are present.
“There are some beers out there which use rice as part of the grain mix to balance the flavour, but we are the first in Australia to create a beer that is brewed entirely with rice, instead of grains like wheat or barley,” said Jeff Potter, Lion’s brewing research and development director.
“The challenge for us was to work out how to make Hahn Ultra Crisp taste great without using the traditional grains which usually produce the flavours of beer as we know it. Once we figured that out, it was a matter of creating the perfect combination with aromatic hops and a specially chosen yeast, and the result is a crisp, dry beer with light citrus aromas and a clean finish that holds its own when it comes to flavour.”
Amy Darvill, Lion’s brand director for Classic and Contemporary beers said Hahn is excited to continue evolving to meet the needs of the modern beer drinker.
“Just as the low carb beers like Hahn Super Dry did over 12 years ago, Hahn Ultra Crisp will change consumer expectations around beer and bring hundreds of thousands of Australians with a gluten intolerance into the beer category,” said Darvill.
“Hahn has always been at the forefront of brewing innovation to create products that consumers want, including Hahn Premium, Hahn Premium Light, Hahn Super Dry and Hahn Super Dry 3.5. As much as we love these brands – they were all launched a long time ago. Our drinkers’ needs have changed, and we need to respond to them.”
Hahn Ultra Crisp is available from February 18 at leading retailers in Australia. It will be sold for RRP A$17/330mL for 6-pack and A$47/330mL for 24-case (plus CDS if applicable).
