Nestlé introduces Starbucks products for home
Nestlé is introducing a new range of Starbucks coffee products, including the first-ever Starbucks capsules, at grocery stores and online platforms globally.
The range of 24 products, includes whole bean and roast and ground coffee for the home and capsules which have been developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies.
Nestlé will begin rolling out these products in several markets across Asia, Europe, Latin America, Middle East and the US in the coming days, with products to become more widely available in grocery stores and major online platforms.
This is the first product launch from the two companies since they joined forces to infiltrate supermarkets in August last year.
The two created a global coffee alliance allowing Nestlé to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks coffee houses.
“We are very pleased to be able to provide our premium high-quality Starbucks coffees to customers at home across the world’s most popular single-serve platforms, the Nespresso and Nescafé Dolce Gusto systems,” said John Culver, group president, Starbucks International, channel development and global coffee and tea.
“Today’s [Wednesday] announcement further extends the global reach of Starbucks brand as we expand into new channels as part of a global coffee alliance with Nestlé.”
The new range includes a variety of signature Starbucks blends and single-origin coffees made from ethically sourced 100% high-quality arabica coffee.