Woolworths adds new hot cross buns inspired by desserts
Woolworths Banana & Caramel Hot Cross Buns and Woolworths White Chocolate & Raspberry Hot Cross Buns are sold in packs of four priced at A$3.50.
Last year, the supermarket giant’s Easter range proved very popular with consumers, with over 72 million hot cross buns sold.
“This year, Woolworths is adding another layer of decadence to your seasonal treats with two new additions to 2019’s hot cross bun lineup,” Woolworths head of Bakery, Ben Thompson said.
“The limited-edition flavours of Banana & Caramel and Raspberry & White Choc have the perfect combination of dessert-like sweetness to compliment the classic fruit inclusions. Our team of bakers had a lot of fun sampling new flavour combinations to come up with these two additions to the Easter range and we are confident they’re going to become a hot favourite with our customers.”
The new hot cross buns flavours are added to the existing Woolworths range of Brioche Style Hot Cross Bun with Fruit, Traditional Hot Cross Bun, Fruitless Hot Cross Bun and the Mini Cadbury Chocolate Chip Hot Cross Bun.