Poll: What’s your take on collectables campaigns?
In recent months Australian supermarkets have been targeting parents with a flurry of collectables campaigns for little ones.
Last year, Little Shop proved to be a hit with consumers and helped Coles drive more sales.
‘Disney Words by Woolworths’ is a word play game featuring much-loved characters such as Cinderella, Mickey Mouse and Buzz Lightyear.
Similarly to other collectables campaigns of late, customers can collect a new piece with every $30 spent in-store and online.
Previous campaigns have come under criticism for creating unnecessary plastic waste, but Woolworths latest collectables are recyclable.